Chapman Commercial Real Estate Website

Case Study

Chapman Commercial Real Estate

Chapman Commercial Real Estate helps businesses lease, buy, and sell commercial properties across Florida’s Treasure Coast with a focus on strategy, ROI, and community relationships.

Key Results

0

% Increase in Search Visibility

0

2

0

% Reduction in Bounce Rate

0

More Time on Property Pages

Project Details

Industry

Commercial Real Estate

Duration

3 Weeks

Team Size

1 Specialist

Budget Range

$2,500 - $5,000

Services Delivered

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Stuart, FL Commercial Real Estate Website Redesign

+ LoopNet Integration Boosts Listings & Leads

Chapman Commercial Real Estate is a trusted name in commercial property across Florida’s Treasure Coast. As their client base grew and competitors modernized, Chapman needed a digital upgrade. Their site wasn’t showcasing their listings effectively, and key leads were getting lost to third-party platforms. That’s when they partnered with Trusted Marketing—to rebuild their brand presence, own their listings, and drive more leads directly.

THE CHALLENGE

A Website That Was Sending Leads to the Competition

Despite their success in the Treasure Coast market, Chapman’s digital presence hadn’t kept pace. Their website was outdated, listings lived off-site on LoopNet, and they lacked control over how their properties were presented. Each outbound link sent potential leads elsewhere—often into the arms of competitors. Their team knew the importance of showing strategic value and local expertise, but the site didn’t reflect that. Visitors couldn’t easily browse listings, and there was little reason to stay on the site. More importantly, it failed to generate meaningful leads. We stepped in to modernize Chapman’s online presence from the ground up—with a new site design, integrated search tools, and a custom WordPress plugin that brought LoopNet listings home.

Lack of Listing Visibility

Listings were hosted on LoopNet, limiting control and losing traffic to competitors.

Ineffective Targeting

The site didn’t support commercial search filters or guide users by property type or need.

Low On-Site Engagement

Dated layout, weak UX, and no video storytelling to showcase their brand or properties.

OUR APPROACH

A Strategic Redesign Built for Lead Generation & Listing Control

Our team redesigned Chapman’s site to reflect the sophistication of their service—and developed a custom LoopNet API integration that allowed all listings to be displayed directly on-site in real-time. This kept all traffic on their website, drastically improving lead capture and local SEO. We also refreshed the brand visuals, streamlined navigation, and introduced intuitive search filters so users could browse listings by size, location, or property type. And to elevate credibility and local connection, we produced a custom documentary-style video to tell the Chapman story with heart and authority.

Custom LoopNet Plugin

Pulled live listings into their own site to increase visibility and lead retention.

Full Site Redesign

Modern layout, mobile-friendly UX, and keyword-optimized structure for 2025 and beyond.

Branded Video Production

Documentary-style video added trust, personality, and boosted time-on-site.

Implementation Timeline

Week 1

Discovery, sitemap planning, design mockups, LoopNet plugin architecture.

Storytelling that Sells

Plugin development, page builds, custom post types for properties, testing integrations.

Week 3

Better structure, performance, and keyword targeting driving local visibility.

THE IMPACT

Local Listings, Local Leads, and a Site Built for Growth

With the new website and plugin in place, Chapman Commercial now owns their digital presence—showcasing listings in real-time without relying on off-site platforms. The site reflects their high-touch, strategic service and gives prospective buyers and tenants a reason to stay, browse, and connect. Their branded video strengthens credibility, while improved structure and SEO optimization has dramatically increased traffic and engagement. The team now benefits from a website that works just as hard as they do.

100% Listing Ownership

All properties now live on-site, with full control and real-time display.

Storytelling that Sells

Custom video builds brand authority and connects with local decision-makers.

Improved SEO

Better structure, performance, and keyword targeting driving local visibility.

Lead Generation Lift

Users now browse and inquire without bouncing off to third-party platforms.

PROJECT GALLERY

Behind the Transformation

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