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Web Design and Website Development Case Study
Alpha Zeta Landscaping Goes from Obscure to #1 in Local Search—In Just 30 Days
When Alpha Zeta Landscaping came to us in early 2025, they had a clear goal: stand out in a crowded market and start generating real leads from their website. Their existing site wasn’t just underperforming—it was practically invisible in search.
As a Local SEO company, we launched their brand-new, SEO-optimized website on March 11, 2025—and within a month, we had them outranking major competitors, attracting hundreds of engaged users, and climbing into the top spots on Google.
The Challenge: Outdated Site, No Organic Traffic
Before the rebuild, Alpha Zeta’s web presence was outdated, difficult to navigate, and not mobile-optimized. They were:
Limited Visibility
Struggling with zero visibility in Google search
Limited Web Visits
Getting little to no organic traffic
No Conversion
Not generating consistent leads online
Local Competition
Competing against better-optimized local companies
They needed a digital foundation that not only showcased their high-end landscaping expertise but also ranked and converted. That’s where a focused Local SEO strategy became essential.
The Solution: Strategy Meets Execution
Our approach to Alpha Zeta’s relaunch included:
A New Website
A fully custom WordPress build designed for speed, clarity, and mobile usability
Built In SEO
Location-optimized Local SEO content targeting high-intent search phrases
Conversion Forms
A sleek, conversion-focused layout to guide visitors toward their services and contact form
A Digital Partner
Ongoing position tracking and performance monitoring
And most importantly—collaboration. Here’s what the Alpha Zeta team had to say:
THE RESULTS
SEO Wins and Explosive Growth.
Search Visibility Skyrocketed.
Alpha Zeta Landscaping’s search rankings went from nearly invisible to impossible to ignore:
Visibility Score: 23.54% (+22.25%)
Top 3 Rankings: 8 (from zero)
Top 10 Rankings: 10 new keywords
Top 100 Keywords: 15 newly ranking
Average Position: Improved by 35+ spots, from 79 to 43.5
They’re now outranking major competitors like TropicScapes, GroundsGuys, and Serafini Landscaping across key search terms.
Keywords That Took Over Page One
Strategic SEO content helped Alpha Zeta secure #1 spots for several high-intent, high-value search terms:
“Custom garden beds Palm City”
“Outdoor living space design Martin County”
“High-end landscape construction Florida”
“Seasonal landscape maintenance Palm City”
These aren’t just wins—they’re market movers.
Real User Engagement
With the new site live and optimized, users are finding Alpha Zeta—and sticking around:
161 users (+600%)
195 sessions (+680%)
132 engaged sessions (+780%)
Engagement rate: 67.69% (+12.82%)
From clicks to conversions, the new experience is built to perform.
Final
Takeaways
The newly designed contact forms and clear service navigation are already generating meaningful lead inquiries. While we’re continuing to refine attribution and analytics tracking, the client has reported a noticeable spike in customer outreach since launch.
A modern website without visibility is like a billboard in the desert. With our strategy, Alpha Zeta Landscaping went from buried in Google to dominating the map—in just 30 days.
They trusted their gut. They trusted us. And now their customers are finding them every day.